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Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks. Consumers need more than just a platform where [...]

A great info graphic on Customer Empowerment.

When customers have a bad service experience, they don’t just get mad, most of the time they try to get even. A recent survey by ClickFox took a close look at what the repercussions are of a bad customer service experience. While 52 percent of disgruntled customers spout off to family and friends, an even [...]

A great inforgraphic by Clickfox released this week.  Some key data points as follows: Twenty percent of respondents singled out Apple as the brand they can’t live without, with Coca-Cola, Google and Amazon also topping the list. Additionally, consumers indicated that they are most loyal to food and beverage companies (58 percent) and technology and [...]

Australian customers overwhelmingly preferred self-service to human interaction, according to a recent study by the firm Galaxy Omnibus in Australia. In fact, 76 percent of those interviews said they’d rather be empowered to solve their own problems. What was more interesting was the comparison between Baby Boomers and Generation Y. Of the Baby Boomers, 73 [...]

An excellent info graphic released today by Our Social Times.  Some key data points from the study are: 15 percent of 16-24 year olds prefer to interact with customer service on social media instead of any other method? 71 percent say that the first thing they do when they have a problem with a product [...]

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