Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth. But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.

Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find.

Enter the branded community built exclusively for customers….

 

Free 20 Page Preview of the eBook CX in The Cloud

Download a free preview of “Customer Experience in The Cloud”.  The Online Customer Service playbook for implementing online customer service strategy, benchmarking, and KPI identification.