During the past five years, the customer service capabilities of CRM suite solutions have matured as vendors have focused on solidifying the foundational building blocks of customer support capabilities. Vendors have folded new technologies such as social computing, business process management, decisioning, business intelligence, and mobility into their solutions to allow organizations to offer more-personalized customer service experiences. This maturation makes it, in a way, increasingly challenging to be confident of your technology choice. In The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012, we pinpoint the strengths of 18 leading vendors. Here are some of our key findings:
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The Customer Care Corner says
This is a very interesting concept. If companies aren't doing so already, they ... -
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