A great inforgraphic by Clickfox released this week. Some key data points as follows:
- Twenty percent of respondents singled out Apple as the brand they can’t live without, with Coca-Cola, Google and Amazon also topping the list.
- Additionally, consumers indicated that they are most loyal to food and beverage companies (58 percent) and technology and gadget providers (51 percent).
- Conversely, respondents are least loyal to health and fitness companies (44 percent) and wireless providers (43 percent).
- Quality and service drive loyalty