A great inforgraphic by Clickfox released this week.  Some key data points as follows:

  • Twenty percent of respondents singled out Apple as the brand they can’t live without, with Coca-Cola, Google and Amazon also topping the list.
  • Additionally, consumers indicated that they are most loyal to food and beverage companies (58 percent) and technology and gadget providers (51 percent).
  • Conversely, respondents are least loyal to health and fitness companies (44 percent) and wireless providers (43 percent).
  • Quality and service drive loyalty